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☆ Some Apple Vision Pro users are returning the headset because they don't know how to set it up, analyst says
▼ + stars: | 2024-02-29 | by ( Sarah Jackson | ) www.businessinsider.com time to read: +1 min

Apple says its Vision Pro headset will change how you live and work. But up to 30% of returns are from users unsure how to set it up, says analyst Ming-Chi Kuo. AdvertisementApple says its Vision Pro headset will change how you live and work — but some people are apparently having trouble figuring out how to set up the headset in the first place. A significant percentage of Vision Pro returns are from customers who can't figure out how to operate the headset when they first get it, according to a high-profile analyst who recently said he surveyed the product's repair and refurbishment production line. This story is available exclusively to Business Insider subscribers.

Persons: Ming, Chi Kuo, Kuo, — Organizations: Apple, Service, Vision Pro, Business

☆ Warehouse logistics systems find efficiency and productivity benefits in lightweight augmented-reality headsets
▼ + stars: | 2024-02-29 | by ( Matthew S. Smith | ) www.businessinsider.com time to read: +8 min

A 2017 trend report from the global logistics company DHL found that augmented-reality headsets improved the productivity of warehouse pickers by up to 15%. The latest AR headsets, which look similar to conventional prescription eyewear, could extend productivity benefits across every aspect of logistics — and even beyond. But the AR headsets at the cutting edge of logistics and manufacturing are slimmer, lighter, and more durable than the Vision Pro or Quest. AR headsets used in a busy workplace need to keep the wearer's vision unobstructed. TeamViewerNext-gen AR headsets go incognitoAugmented-reality headsets like the Vuzix M4000 are light enough to wear all day, but next-gen headsets will make them look like dinosaurs.

Persons: —, Paul Travers, Seth Patin, Patin, Peter Millar, Brian Ballard, Ballard, TeamViewer, Travers Organizations: Service, Apple's, DHL, Apple Vision, Meta Locations: It's

☆ Apple's electric car crash shows even a $2.8 trillion company can't burn cash forever
▼ + stars: | 2024-02-28 | by ( Hasan Chowdhury | ) www.businessinsider.com time to read: +3 min

The world was quite different when Apple quietly started its electric vehicle project in 2014. Having launched its Vision Pro mixed reality headset this month, the company has already committed itself to scaling and commercializing a technology that presents an entirely new business area. Tim Cook and Apple Vision Pro. AdvertisementThat's particularly so as competitors like Mark Zuckerberg post public teardowns of Apple's foray into mixed reality — a technology far from hitting mainstream appeal. AI and mixed reality are plenty to keep it busy for now.

Persons: Apple, Jeff Williams, Kevin Lynch, Tim Cook, Justin Sullivan, Mark Zuckerberg, Sir James Organizations: Apple, Business, Bloomberg, Apple Vision, Big Tech, Meta, Google Locations: China

☆ Apple fans in China can't buy the Vision Pro yet, so they're lining up to rent it by the hour or day
▼ + stars: | 2024-02-28 | by ( Aaron Mok | ) www.businessinsider.com time to read: +2 min

Read previewPeople living in China are eager to try out the Apple Vision Pro before it launches in the country — and some are lining up to rent the headsets from third-parties, the South China Morning Post reported. It's unclear how Chinese third-party vendors get their Apple Vision Pros. AdvertisementFor people interested in enjoying some time with a Vision Pro in their own home, however, third-party vendors aren't just leasing the headsets in China. Photography equipment rental companies like Lensrentals and ShareGrid appear to be offering their own Apple headset rentals starting at $120 a day. Are you using the Apple Vision Pro in an interesting way?

Persons: —, Zhuan, SCMP, Tim Cook, hasn't, Apple didn't, Aaron Mok Organizations: Service, Apple Vision, China Morning Post, Business, VR, South China Morning, Apple Locations: China, Beijing, amok@insider.com

We demo the new $3,500 Apple Vision Pro. Here's why these tech goggles could be the future of computing — but may not be worth the price.

Organizations: Apple Vision

☆ EToro wants to bring its trading app to Apple Vision Pro and Meta Quest headsets
▼ + stars: | 2024-02-27 | by ( Ryan Browne | ) www.cnbc.com time to read: +1 min

An Apple Vision Pro mixed reality (XR) headset is seen at Apple store in New York, United States on Feb. 3, 2024. Online brokerage firm eToro is exploring ways to bring its retail trading app to augmented and virtual reality headsets from Apple and Meta, the company's CEO Yoni Assia told CNBC exclusively. EToro, which operates a trading platform on which users can buy and sell a range of assets ranging from stocks and exchange-traded funds to cryptocurrencies like bitcoin, is looking at ways of launching on Apple Vision Pro and Meta Quest. "We are planning to look at how we think about eToro with natural language, with voice, but actually also in the realm of AR VR, during 2024," Assia told CNBC last week. However, he suggested it will be a serious focus for the firm in 2024.

Persons: Yoni Assia, eToro, Assia Organizations: Apple, Meta, CNBC, Apple Vision, Vision Locations: New York, United States

☆ Here's why the $3,500 Apple Vision Pro headset is so expensive
▼ + stars: | 2024-02-24 | by ( Kif Leswing | ) www.cnbc.com time to read: +3 min

A customer tries on the Apple Vision Pro headset during the product launch at an Apple Store in New York City on Feb. 2, 2024. The Vision Pro, the new virtual reality headset from Apple, can transport you to Hawaii or the surface of the moon. The Vision Pro provides a preview of what using a computer could be like in five years, early adopters say. The Vision Pro starts at $3,499. Each Vision Pro needs two of them, one for each eye.

Persons: It's, Omdia, Jacky Qiu, OTI, Qiu Organizations: Apple, Quest, Sony Semiconductor Locations: New York City, Hawaii

☆ San Diego police tell Vision Pro users to 'cross streets the old-fashioned way' — without a headset on
▼ + stars: | 2024-02-22 | by ( Ana Altchek | ) www.businessinsider.com time to read: +1 min

NEW LOOK Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . San Diego police want you to look both ways before crossing —without a face computer covering your eyes. The San Diego Police Department posted a video on Instagram that shows a pedestrian crossing the street wearing the Apple Vision Pro headset while officers nearby detain someone next to a police car. This story is available exclusively to Business Insider subscribers.

Persons: — Organizations: Service, San Diego Police Department, Apple, Business Locations: San Diego

☆ Two years after Apple quit Russia over Ukraine, Vision Pros are for sale in Moscow
▼ + stars: | 2024-02-21 | by ( Eamon Javers | ) www.cnbc.com time to read: +8 min

On the ground in Moscow, Apple products including MacBooks, iPhones and iPads are available in stores, although prices may be higher than they were pre-invasion. Asked about Vision Pro sales in Russia, an Apple spokesperson told CNBC: "As you are aware, Apple Vision Pro is only available at Apple Retail stores in the US." Still, at a retail outlet "re:Store," (pronounced Ree-store) a former official Apple reseller offers Apple products for sale at shops in Moscow. The chain's website features a large photo of a user strapped into an Apple Vision Pro, and the iconic bitten Apple logo with text reading, "Vision Pro: The era of spatial computers has come. Apple Vision Pro is already on sale."

Persons: Kremlin . WASHINGTON —, Tim Cook, Romance768, Sergey Romantsev, Romantsev, Alexei Navalny, We're, CNBC's Steve Kovach Organizations: Apple, CNBC, Vision Pro, Apple Vision, Apple Retail, Vision, Kremlin, Russia, Pro, Meta, Russian Ministry of Industry, Trade, Sputnik, White Locations: Los Angeles , California, U.S, Moscow, London, Ukraine, Russia, United States, Kremlin . WASHINGTON, St . Petersburg, New York, Russian, Patriarshiye, York, Istanbul, American, Washington

☆ The Javers Files: Apple Vision Pro in Moscow
▼ + stars: | 2024-02-21 | by ( ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailThe Javers Files: Apple Vision Pro in MoscowCNBC's Eamon Javers joins 'Squawk Box' to discuss how Apple's Vision Pro made its way to Russia, a country the company says it's no longer doing business with.

Persons: Eamon Javers, it's Organizations: Vision, Moscow, Pro Locations: Russia

☆ One reason the Vision Pro might be so expensive: 'mimetic desire'
▼ + stars: | 2024-02-20 | by ( Aaron Mok | ) www.businessinsider.com time to read: +4 min

Rooted in philosophical thought, mimetic desire refers to the notion that people desire the same things that their role models want. In the context of the Vision Pro, that theory could mean consumers may be more likely to purchase the device because celebrities or influencers they admire own it. "If these people are models to you—which they are for many young people—mimetic desire kicks in and you subconsciously want a Vision Pro too." If you have an Apple Vision Pro, some photography tips. After all, the Oculus founder, who did not respond to BI's request for comment, said he believes the Vision Pro will eventually be cheaper for the masses.

Persons: —, Jason Levin, Levin, who've, YouTubers Logan Paul, Casey Neistat, Kid Cudi, Robert Scoble, Sam Altman, bB0XTzJ291, Palmer Luckey, Luckey, Apple, would've, It's, Tesla, Elon Musk, Apple didn't Organizations: Service, Business, Vision, Apple Vision, Apple, Pro

☆ Apple's freshest design might just be this puffy space-age carrying case
▼ + stars: | 2024-02-19 | by ( Aaron Mok | ) www.businessinsider.com time to read: +4 min

Read previewApple products appear to be sporting a new aesthetic with its case for the Vision Pro. The Apple Vision Pro travel case is a white, bulbous pouch designed to protect the $3,500 mixed reality headset when carried on the go. Product reviewers say the $200 Apple Vision Pro travel case sports a different look than Apple's typical accessories. Despite the concerns, reviewers agree that the case fits their Vision Pro headsets and accessories well. "I just bought a $200 camping pillow to put my Vision Pro inside,"he said.

Persons: —, Derrick Gee, Gee, Faiz Aly, Matt Gray, Cliff Shin, Shin, Aly, TechWeWant, Gray Organizations: Service, Vision, Apple Vision, Apple, Business, NASA, YouTube, University of Illinois Locations: University of Illinois Urbana, Champaign

☆ Here's what it's like to watch a movie in the Apple Vision Pro
▼ + stars: | 2024-02-18 | by ( Jordan Hart | ) www.businessinsider.com time to read: +4 min

The Apple Vision Pro transformed how I watch movies in my first week of using it. With the Vision Pro, the places you can watch a movie are endless as long as you have WiFi. Doing so while wearing the Vision Pro would require me to reposition my window to keep it in my line of sight. AdvertisementBut after some time, the coziness wore off, and the weight of the Vision Pro started to make laying down feel awkward. The Vision Pro can project a jumbotron-like big screen onto my ceiling, so of course I had to do just that.

Persons: —, I'm, it's, Peacock, Jordan Hart Organizations: Apple, Service, Vision, Vision Pro, Disney

☆ Mark Zuckerberg has entered his Posting Era
▼ + stars: | 2024-02-16 | by ( Katie Notopoulos | ) www.businessinsider.com time to read: +6 min

Mark Zuckerberg put out an Instagram video reviewing the Apple Vision Pro this week. AdvertisementHaving not personally tested both devices, I am not fully qualified to judge whether Mark Zuckerberg's video review accurately compares Apple's Vision Pro to the Meta Quest 3. Mark Zuckerberg has entered his Posting Era. I don't attempt to think too hard about Mark Zuckerberg's inner life, but I don't get the sense that what we're seeing is a window into his soul. What I see now is something I never thought might happen: Mark Zuckerberg is getting high on his own supply.

Persons: Mark Zuckerberg, Meta's, He's, —, Mark Zuckerberg's, We've, Zuckerberg, it's, Priscilla, Mark, I've, Andrew, Boz, Bosworth, Steve Ballmer, poopooed, Ping, Cook, Elon, Zuckerberg's, Apple, It's, Tim Cook, Meta Organizations: Apple Vision, Service, Meta, Vision, Morning, Vision Pro, Microsoft, Apple, Apple's, Facebook, iTunes Locations: TikTok

☆ A premium only airline will start giving some passengers Apple Vision Pros instead of its regular in-flight entertainment
▼ + stars: | 2024-02-16 | by ( Pete Syme | ) www.businessinsider.com time to read: +2 min

Beond announced it will give the Apple Vision Pro to select passengers on its flights. AdvertisementAn airline operating only business class services has announced plans to give an Apple Vision Pro to "select passengers" on some of its flights. "Offering the Apple Vision Pro is another step in our vision of delivering a premium travel experience to our customers, from the start to finish of their journey." And Marques Brownlee, the tech-review YouTuber, said using the Vision Pro on a plane was the aspect he was most excited about. AdvertisementSo as it's going up against airlines that offer first-class seats with enormous screens, the Vision Pro is something that could give it an edge.

Persons: Beond, —, Tero Taskila, Pete Syme, Marques Brownlee Organizations: Apple, Service, Emirates Locations: Maldives, Dubai

☆ Mark Zuckerberg responds to 'Apple fanboys,' says his criticism of the Vision Pro isn't the same as Steve Ballmer laughing off the iPhone
▼ + stars: | 2024-02-16 | by ( Aaron Mok | ) www.businessinsider.com time to read: +3 min

download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. Read previewMark Zuckerberg drew the ire of some Apple fans after he ripped into the tech giant's $3,500 Apple Vision Pro in a video posted on Instagram earlier this week. "I don't think so," Zuckerberg told the Morning Brew Daily podcast. "I think we have a really good chance at winning, and I'm really committed to doing that," Zuckerberg said. Zuckerberg's thoughts on his video come after he said in it that the Quest 3 headset is superior to the Vision Pro.

Persons: —, Mark Zuckerberg, doesn't, Steve Ballmer, Zuckerberg, I'm, they're, Apple, He's, Insider's Jordan Hart, Meta didn't Organizations: Service, Apple, Apple Vision, Business, Morning, Meta, Quest, Vision

☆ Meta's CTO drags the Apple Vision Pro for being 'very uncomfortable'
▼ + stars: | 2024-02-15 | by ( Camilo Fonseca | ) www.businessinsider.com time to read: +3 min

Andrew Bosworth, Meta's CTO, said in a recent Q&A on his Instagram that several issues stood out to him after he tried Apple's new headset. The Vision Pro's main competitor is Meta's own Quest series of VR headsets. The first generation of Vision Pros are selling for $3,500, which dwarfs the Quest 3's $500 price tag. Bosworth, like many other reviewers, was critical of the Vision Pro's hefty weight, saying that before long he'd found it "very uncomfortable to use." Bosworth's analysis of the Vision Pro echoed Zuckerberg's earlier critique.

Persons: —, Zuckerberg, Andrew Bosworth, Bosworth, that's, Meta's Organizations: Service, Vision, VR, Business, Apple Vision, Apple

☆ Mark Zuckerberg is risking a Steve Ballmer moment with his Apple Vision Pro takedown
▼ + stars: | 2024-02-15 | by ( Geoff Weiss | ) www.businessinsider.com time to read: +2 min

Mark Zuckerberg trashed Apple's Vision Pro this week and called out Apple's "fanboys." NEW LOOK Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . AdvertisementMark Zuckerberg posted a takedown of Apple’s just-launched Vision Pro this week, criticizing its cost, specs, and called out Apple's "fanboys." Now, Mark Zuckerberg has taken aim at Apple’s $3,500 Vision Pro, deriding Apple “fanboys” for hyping a product with inferior specs to Meta’s $500 competitor, the Quest headset.

Persons: Mark Zuckerberg, Zuckerberg, Steve Ballmer, —, Apple’s, ” Ballmer, “, it's Organizations: Apple, Service, VR

☆ Mark Zuckerberg says Meta’s Quest 3 is the clear winner compared to Apple’s Vision Pro
▼ + stars: | 2024-02-14 | by ( Clare Duffy | ) edition.cnn.com time to read: +5 min

The Meta CEO on Monday posted a video review of Apple’s Vision Pro, the new rival mixed reality headset to Meta’s Quest 3. “Alright, guys, so, I finally tried Apple’s Vision Pro,” Zuckerberg begins in the video, which was posted to his Instagram. Zuckerberg also throws several other jabs at the Vision Pro in an effort to talk up his own product. Meta also has a more advanced, and more expensive, headset option called Meta Quest Pro. At least for now, most consumers probably aren’t going to buy either the Quest 3 or the Vision Pro.

Persons: New York CNN —, Mark Zuckerberg, ” Zuckerberg, it’s, Apple, Zuckerberg, Meta, metaverse, Meta's, Josh Edelson, it’s “ Organizations: New, New York CNN, Vision, Apple, Meta, Getty, Quest Locations: New York, AFP

☆ Apple is losing a design titan — the latest turnover in its post-Jony Ive era
▼ + stars: | 2024-02-14 | by ( Geoff Weiss | ) www.businessinsider.com time to read: +3 min

Apple designer Bart Andre, who came up with former design chief Jony Ive, is retiring. The design team is crucial to Apple's high-profile launches, including its latest Vision Pro. Andre was one of the last remaining members of Ive’s former team, Bloomberg reported. AdvertisementIve’s departure in 2019 precipitated an exodus, Bloomberg reported, with many of the iPhone company's designers subsequently joining his design firm venture LoveFrom. AdvertisementApple's design team under Ive numbered roughly two dozen staffers, Bloomberg reported, obsessively crafting products like the AirPods and Apple Watch for years before they hit shelves.

Persons: Bart Andre, Jony, There's, —, Andre, Evans Hankey, Colin Burns, Shota Aoyagi, Peter Russell, Clarke, Richard Howarth, Molly Anderson, Duncan Kerr, Jeff Williams, Tim Cook, Steve Jobs Organizations: Apple, Bloomberg, Service, Apple Vision, Journal, Apple Watch

☆ Here's what Meta CEO Mark Zuckerberg has to say about the Apple Vision Pro
▼ + stars: | 2024-02-14 | by ( Ashley Capoot | In | ) www.cnbc.com time to read: +2 min

Meta CEO Mark Zuckerberg demonstrates an Oculus Rift virtual reality (VR) headset and Oculus Touch controllers during the Oculus Connect 3 event in San Jose, California, U.S., on Thursday, Oct. 6, 2016. Meta CEO Mark Zuckerberg shared his opinion of Apple 's new mixed-reality headset, the Vision Pro, in a video posted to Instagram where he called Meta's Quest 3 headset "the better value" and "the better product, period." While it's obvious Zuckerberg would promote his company's product, his decision to post a video about the differences between the Quest 3 and Vision Pro shows the increasing competition between Apple and Meta. Meta has taken a lower-cost approach while Apple has focused on sharper screens, more powerful processors and higher-end materials. Apple officially launched its Vision Pro in the U.S. on Feb 2.

Persons: Mark Zuckerberg, Zuckerberg, Meta, Tim Cook, CNBC's Jim Cramer Organizations: Apple, Vision, Pro, Meta, Apple Watch, Quest, CNBC PRO Locations: San Jose , California, U.S, New York

☆ What the latest inflation data means for interest rates
▼ + stars: | 2024-02-14 | by ( Dan Defrancesco | ) www.businessinsider.com time to read: +7 min

In today's big story, we're looking at what a hotter-than-expected inflation report means for markets and the econom y . That silver lining doesn’t address the elephant in the room: What does the latest CPI data mean for interest rates? AdvertisementMadison Hoff/Noah Sheidlower/Business InsiderThe hot inflation report comes just a few weeks after some industry experts felt the market was in a perfect position. Stubbornly elevated inflation means Powell might be less willing to cut rates and risk further fueling inflation. It’s particularly painful for smaller companies, which tend to carry floating-rate debt more susceptible to elevated interest rates.

Persons: —, Angela Weiss, Insider’s Madison Hoff, BI’s Aruni Soni, Madison Hoff, Noah Sheidlower, we’ve, Jerome Powell, Powell, Jim Zelter, BI’s Yuheng Zhan, Alyssa Powell, Peter Thiel, bitcoin, Noah Berger Sam Altman’s, Jensen Huang, Altman's, Mark Zuckerberg, Jeff Bezos, Bezos, Rob Dobi, doomsayers, Brace, Dan DeFrancesco, Hallam Bullock, Jordan Parker Erb, George Glover Organizations: Business, Service, Dow Jones, Bank of America, Apollo Global Management, Federal Reserve Bank of New, BlackRock, Strategic Investors Group, BI, Fund, Reuters, Apple Vision, BI Sky, Employees, Cisco Systems, Sony, McLaren Locations: Federal Reserve Bank of New York, Dubai, Miami, Washington, New York, London

☆ These Apple Vision Pro buyers are returning their headsets — and this is why
▼ + stars: | 2024-02-13 | by ( Aaron Mok | ) www.businessinsider.com time to read: +4 min

Read previewWhen the Apple Vision Pro hit the market on February 2nd, would-be fans lined up at the break of dawn to test the mixed-reality headset at their local Apple Stores. One major reason Vision Pro customers say they want a refund: its seemingly clunky design. Some Redditors who claim to be returning the Vision Pro also referenced how uncomfortable it is to wear the headset. Disappointment in the headset's vision quality is another gripe expressed by Vision Pro customers. AdvertisementThat is, if the Vision Pro ever gets cheaper.

Persons: —, they're, Farzad Mesbahi, Mesbahi, Collin Michael, he's, Michael, Apple, Kane Sutter, Matt Schneider, Apple didn't, Sutter Organizations: Service, Apple Vision, Apple Stores, Business, Twitter, Apple, Vision, Vision Pro, YouTube, Pro

☆ The Vision Pro's scary side effect
▼ + stars: | 2024-02-11 | by ( Adam Rogers | ) www.businessinsider.com time to read: +11 min

The reviews are in, and the tech press is lauding the Apple Vision Pro headset for delivering on the company's promises. Apple and Meta are hoping that this virtual world will be so compelling that you won't just visit. Apple Vision Pro AppleThese are all, as the IT people say, known issues. When people adapt to a perceptual change for long enough, the real world starts to look wrong in the opposite direction. In the meantime, while he's doing his work, maybe don't forget to take that Vision Pro off once in a while.

Persons: It's, They're, you'll, Jeremy Bailenson, You've, That's, they're, techies, Bailenson's, passthrough, Bailenson, doesn't, I've, William Gibson, We've, he's, Adam Rogers Organizations: Apple, Meta, Stanford, Honda, Business

☆ I tried working a full day wearing Apple's Vision Pro. It's the ultimate WFH device.
▼ + stars: | 2024-02-11 | by ( Jordan Hart | ) www.businessinsider.com time to read: +3 min

I tried working from home using the Apple Vision Pro on Wednesday. And it turns out the Apple Vision Pro is perfect for remote workers like me who like to multitask. While working on the Vision Pro, I had multiple windows floating in my field of vision. I couldn't last more than 4 hours in the Vision Pro, and by lunchtime, I needed a break from screens. The Vision Pro keyboard is touch-to-type.

Persons: —, Jordan Hart Organizations: Apple, Service, Vision

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